Mindstir is an innovation company that partners with you to accelerate the implementation of innovation strategies in your company. This way you benefit much sooner from the increased revenue normally resulting from a well thought through and carefully implemented innovation strategy. Through our practical experience and knowledge we'll help you to not only stir the thinking patterns of the individuals in your company but also to stir the collective "corporate" thinking patterns. We provide a whole solution for you to involve (in a well organised, manageable and measurable fashion) employees, as well as other stakeholders, in growing your business through their innovative ideas.

Defining innovation:

There are many different definitions for innovation. Deloitte sees innovation as “the clever use of novel ideas and new ways of doing things in order to add business value.”(2)

The most important aspect of defining innovation is the fact that innovation is more than just a new idea. It has to be an idea that has been implemented and has realised benefits.

While research and development mainly focuses on discovering and understanding new knowledge bases and their potential application, innovation only starts with the idea (knowledge bases) and requires implementation.

Innovation can be described in terms of the type of innovation (process, product, service, business model, market, technology etc) or in terms of the degree of innovation (from incremental to radical).

MINDSTIR aims to help companies to develop and implement all types of innovative new ideas to drive differentiation and create value. The degree of radical/ incremental innovation will depend on the client’s culture and strategy.

Our purpose:

To develop a complete solution that will enable companies to innovate in order to differentiate their business from that of their competitors and to create additional value. The solution needs to:

• Be easily implementable
• Be customisable
• Be in itself innovative
• Be easily accessible & manageable
• Encourage participative innovation
• Involve all role-players (employees, customers, suppliers and all other stakeholders)
• Be easy to use and understand
• Enable the strategic objectives of each client
• Be a complete solution

Depending on the objectives and strategy of the client there can be a phased roll out where the company can start with involving employees in innovation and from there move to customers, suppliers and other stakeholders.

Vision

MINDSTIR has set its sights on becoming the leading authority on innovation, providing local and global innovation solutions for Corporate Companies, Public Sector and the broader public.

MINDSTIR will provide the global bench mark in innovation through its:

• Best practice in global innovation systems development and delivery
• Partnerships with top innovators/ inventors and brightest minds
• Own innovation where we practice what we preach and continue our pioneering work in the field of innovation
• Association with the best companies in South Africa initially and eventually the world
• Solid and sound management structures